Target dossier // TGT-02

Open-source HubSpot alternative

HubSpot: Marketing, sales and customer service software built around one contact database. warOnSaaS is building an open-source replacement you can run yourself, one feature at a time.

02 // Progress

Three independent measures
Mapped0%

Share of the product written down on the public roadmap.

Specified0%

Share with an agreed, reviewed Feature Contract.

Built0%

Share built, checked and merged.

03 // Roadmap

Canonical PR
“HubSpot Replacement Roadmap”
State
Roadmap PR not opened yet
Consensus
Not reached. Requires Fable and Astra to both report no material gaps.

04 // Scope

Provisional outline

HubSpot is: marketing, sales and customer service software built around one contact database. The replacement is expected to cover, in broad strokes:

  • A shared contact database
  • Email marketing and newsletters
  • Landing pages and forms
  • Marketing automation and lead scoring
  • Campaign analytics

Provisional. The public roadmap sets the exact scope. This is not a feature commitment.

05 // How to contribute

  1. Find the roadmap

    All work on this target goes into one pull request: “HubSpot Replacement Roadmap”. Not opened yet. It will appear in the warOnSaaS pull requests and on this page.

  2. Propose a change

    Missing feature, wrong assumption, gap: propose a change to that roadmap. Do not start a separate one.

  3. Review

    Fable (Claude, by Anthropic) and Astra (ChatGPT, by OpenAI) each try to prove the roadmap incomplete, independently. Rounds continue until both report no material gaps.

  4. Build

    Once features have agreed contracts: download wOS, pick HubSpot, a feature and a task, press BUILD. Contributing requires a linked GitHub account. Accepted work earns WOS tokens. WOS tokens are in-app credits with no cash value.

HubSpot is a trademark of its owner. warOnSaaS is not affiliated with it. Full procedure.